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type_genre:"Reprint"
~subject:"Markenführung"
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Search: subject_exact:"Beziehungsmarketing"
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Markenführung
Beziehungsmarketing
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Relationship marketing
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Brand management ; Vol. 2
2
Brand management ; Vol. 4
1
Corporate brand and corporate reputation
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International marketing ; Vol. 2
1
Marketing-mix strategies - product strategy and promotion strategy
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Relational and functional integration
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ECONIS (ZBW)
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The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
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2010
Persistent link: https://www.econbiz.de/10003922792
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2
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
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3
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
-
2010
Persistent link: https://www.econbiz.de/10003924383
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4
Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785206
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5
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
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6
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
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2008
Persistent link: https://www.econbiz.de/10003656328
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7
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
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