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isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
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Jahrbuch der Absatz- und Verbrauchsforschung
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Untersuchungen zur Wirksamkeit verschiedener Varianten weiblicher Modelle in der Bier-Werbung
Mayer, Hans
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
34
(
1988
)
1
,
pp. 95-115
Persistent link: https://www.econbiz.de/10001042120
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Geändertes Nachfrageverhalten der Frauen - dargestellt am Beispiel des Bierkonsums
Pschorr, Josef
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
32
(
1986
)
3
,
pp. 293-310
Persistent link: https://www.econbiz.de/10003655835
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