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person:"Nufer, Gerd"
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Großveranstaltung
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Nufer, Gerd
Maennig, Wolfgang
40
Matheson, Victor A.
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Lee, Choong-Ki
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Feddersen, Arne
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Preuß, Holger
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O'Reilly, Norm
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Parent, Milena M.
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Connell, Joanne
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Der Markt : international journal of marketing
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
1
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ECONIS (ZBW)
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1
Ambush Marketing - Trittbettfahren bei Sportgroßveranstaltungen
Nufer, Gerd
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 151-166
Persistent link: https://www.econbiz.de/10003950156
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2
Vergleichende empirische Untersuchung zur Qualität von Sportsponsoring im Rahmen der Fußball-Weltmeisterschaften 2006 und 1998
Nufer, Gerd
- In:
Qualitätsmanagement im Sport : Beiträge des 5. …
,
(pp. 231-240)
.
2007
Persistent link: https://www.econbiz.de/10003735269
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3
Sportsponsoring bei Fußball-Weltmeisterschaften : 2006 versus 1998
Nufer, Gerd
- In:
Der Markt : international journal of marketing
46
(
2007
)
4
,
pp. 168-178
Persistent link: https://www.econbiz.de/10003655121
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