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subject:"Sportmarketing"
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Sportmarketing
Großveranstaltung
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Big event
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Deutschland
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Sportveranstaltung
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Sport event
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Theorie
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Football
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Sport
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Sports
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Stadtmarketing
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City marketing
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Dienstleistungsmanagement
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FIFA Fußball-Weltmeisterschaft <18., 2006>
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Räumliche Wirkung
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Schätzung
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Service management
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Spatial effect
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Tourismus
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Ambush Marketing
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Customer satisfaction
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FIFA Fußball-Weltmeisterschaft <19., 2010>
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Guerilla marketing
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Wintermantel, Tobias
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Europäische Hochschulschriften / 2
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Vermarktung von Medienrechten an Sportveranstaltungen nach dem US-amerikanischen Antitrust-Recht und dem europäischen Wettbewerbsrecht
Wintermantel, Tobias
-
2008
Persistent link: https://www.econbiz.de/10003555276
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