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~person:"Nenycz-Thiel, Magda"
~person:"Tacke, Jörg"
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Search: subject_exact:"Biometrie"
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Biometrie
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Neue Technologie
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Nenycz-Thiel, Magda
Tacke, Jörg
Morosan, Cristian
7
Gelb, Alan
5
Muralidharan, Karthik
5
Niehaus, Paul
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Journal of advertising research
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ECONIS (ZBW)
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Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
Saved in:
2
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
3
Marktakzeptanz neuer Technologien am Beispiel der Biometrik
Tacke, Jörg
-
2005
Persistent link: https://www.econbiz.de/10003186305
Saved in:
4
Marktakzeptanz neuer Technologien am Beispiel der Biometrik
Tacke, Jörg
-
2005
Persistent link: https://www.econbiz.de/10004859749
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