//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Nenycz-Thiel, Magda"
~person:"Tacke, Jörg"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Biometrie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Biometrics
2
Biometrie
2
Fernsehwerbung
2
Television advertising
2
Advertising effects
1
Consumer behaviour
1
Emotion
1
Erfolgsfaktor
1
Konsumentenverhalten
1
Neuroscience
1
Neurowissenschaften
1
Success factor
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Nenycz-Thiel, Magda
Tacke, Jörg
Morosan, Cristian
7
Bartmann, Dieter
3
Bellman, Steven
3
Varan, Duane
3
Grudzien, Waldemar
2
Gupta, Ruchika
2
Kassas, Bachir
2
Kennedy, Rachel
2
Levine, Brian
2
Muralidharan, Karthik
2
Niehaus, Paul
2
Palma, Marco A.
2
Segovia, Michelle S.
2
Sukhtankar, Sandip
2
Thurasamy Ramayah
2
Van Esch, Patrick
2
Varma, Siddharth
2
Abate, Andrea F.
1
Abraham, Christopher
1
Ahmad, Ayat Al
1
Ahmadian, Kushan
1
Ainsworth, Richard T.
1
Akinnuwesi, Boluwaji A.
1
Akioka, Hiroki
1
Al-Harby, Fahad
1
Aldrich, John Herbert
1
Anderson, Malcolm
1
Andrade, Dalton Francisco de
1
Artschwager, Alexander
1
Artyushina, Anna
1
Awad, Sari
1
Azzini, Antonia
1
Bae, Whasoo
1
Bart, Yakov
1
Baumgärtner, Frank
1
Bello, Oladipupo
1
Berezina, Katerina
1
Bernhard, Bo
1
Bhabha, Jacqueline
1
more ...
less ...
Published in...
All
Journal of advertising research
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Best measures of attention to creative tactics in TV advertising : when do attention-getting devices capture or reduce attention?
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10012118864
Saved in:
2
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->