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~subject:"Printwerbung"
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Search: subject_exact:"Blickregistrierung"
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Printwerbung
Visual perception
253
Visuelle Wahrnehmung
253
Consumer behaviour
112
Konsumentenverhalten
112
eye tracking
50
Advertising effects
47
Werbewirkung
47
Wahrnehmung
45
Perception
43
Experiment
42
Eye tracking
39
Decision
23
Entscheidung
23
Product design
22
Produktgestaltung
22
Internet marketing
21
Online-Marketing
21
Deutschland
16
Germany
16
Visualisierung
15
Visualization
15
Brand image
14
Brand management
14
Markenführung
14
Markenimage
14
Werbung
14
Advertising
13
Cognition
13
Kognition
13
Consumer preferences
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Emotion
12
Konsumentenpräferenzen
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Ladengestaltung
12
Online retailing
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Online-Handel
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Store design
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USA
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United States
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Einzelhandel
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Boerman, Sophie
1
Bradlow, Eric T.
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Hui, Sam K.
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Meurs, Lex van
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Pieters, Rik
1
Pleier, Anna-Katharina
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Riedl, Joachim
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Schneider, Julia
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Smit, Edith
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Wedel, Michel
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Eye Tracking in der Sport- und Veranstaltungsbranche
1
Journal of advertising research
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
Quantitative marketing and economics : QME
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
5
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1
Zielgruppenadäquate Gestaltung von Printmedien bei Großkongressen
Schneider, Julia
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 47-52)
.
2019
Persistent link: https://www.econbiz.de/10011997804
Saved in:
2
Eye-Tracking zur empirischen Validierung von Celebrity Endorsement
Riedl, Joachim
;
Pleier, Anna-Katharina
;
Zips, Sebastian
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 151-168)
.
2017
Persistent link: https://www.econbiz.de/10011644006
Saved in:
3
The power of direct context as revealed by eye tracking : a model tracks relative attention to competing editorial and promotional content
Smit, Edith
;
Boerman, Sophie
;
Meurs, Lex van
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 216-227
Persistent link: https://www.econbiz.de/10011296200
Saved in:
4
Bayesian multi-resolution spatial analysis with applications to marketing
Hui, Sam K.
;
Bradlow, Eric T.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
4
,
pp. 419-452
Persistent link: https://www.econbiz.de/10009678519
Saved in:
5
Informativeness of eye movements for visual marketing : six cornerstones
Pieters, Rik
;
Wedel, Michel
- In:
Visual marketing : from attention to action ; …
,
(pp. 43-71)
.
2008
Persistent link: https://www.econbiz.de/10009260345
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