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~isPartOf:"Moderne Methoden der Marktforschung : Kunden besser verstehen"
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Dem Publikum in die Augen schauen : Radio-und Fernsehwerbung im Fokus der EmotiCam
Möntmann-Hertz, Aleksa
;
Gaßner, Hans-Peter
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 129-149)
.
2017
Persistent link: https://www.econbiz.de/10011644005
Saved in:
2
Eye-Tracking zur empirischen Validierung von Celebrity Endorsement
Riedl, Joachim
;
Pleier, Anna-Katharina
;
Zips, Sebastian
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 151-168)
.
2017
Persistent link: https://www.econbiz.de/10011644006
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