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~person:"Bebko, Charlene"
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Using eye tracking to assess the impact of advertising appeals on donor behavior
Bebko, Charlene
;
Sciulli, Lisa M.
;
Bhagat, Parimal
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10010481858
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