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~person:"Lindenmeier, Jörg"
~subject:"Fundraising"
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Lindenmeier, Jörg
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Guilt appeals and prosocial behavior : an experimental analysis of the effects of anticipatory versus reactive guilt appeals on the effectiveness of blood donor appeals
Renner, Simone
;
Lindenmeier, Jörg
;
Tscheulin, Dieter K.
; …
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
3
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010196556
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