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person:"Allenby, Greg M."
~subject:"Consumer behaviour"
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Consumer behaviour
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Identifying unmet demand
Chandukala, Sandeep R.
;
Edwards, Yancy D.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10008905593
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