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person:"Bigné Alcañiz, J. Enrique"
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Bigné Alcañiz, J. Enrique
Glied, Sherry
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European journal of marketing : EJM
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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Dual nature of cause-brand fit : influence on corporate social responsibility consumer perception
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 575-594
Persistent link: https://www.econbiz.de/10009535660
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2
The role of self-definitional principles in consumer identification with a socially responsible company
Currás-Pérez, Rafael
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business ethics : JOBE
89
(
2009
)
4
,
pp. 547-564
Persistent link: https://www.econbiz.de/10003914243
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