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Search: subject_exact:"Bonusprogramm"
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Beziehungsmarketing
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Bonus
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Gabler Edition Wissenschaft
Journal of retailing and consumer services
42
Journal of business research : JBR
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International journal of hospitality management
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Journal of the Academy of Marketing Science
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Journal of retailing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing letters : a journal of research in marketing
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International journal of contemporary hospitality management
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Journal of hospitality marketing & management
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NBER working paper series
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The international review of retail, distribution and consumer research
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The service industries journal
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International journal of retail & distribution management
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Journal of revenue and pricing management
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European journal of operational research : EJOR
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Information systems research : ISR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
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Kundenmanagement & Electronic Commerce
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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Psychology & marketing
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The journal of consumer marketing
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Working paper / National Bureau of Economic Research, Inc.
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Asia Pacific journal of marketing and logistics
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International journal of production research
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Journal of air transport management
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Journal of consumer behaviour : an international research review
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
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Der Einfluss von Bonusprogrammen auf das Kaufverhalten und die Kundenbindung von Konsumenten : eine theoretische und empirische Analyse
Glusac, Nikola
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003109020
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