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~isPartOf:"Journal of promotion management : JPM"
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Consumer behaviour
6
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Kundenbindungsprogramm
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Divine, Richard L.
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Spralls, Samuel A.
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Goldsmith, Ronald E.
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Green Thornton, Corliss
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Journal of promotion management : JPM
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
6
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1
Have the mobile coupon preferences of millennials changed?
Spralls, Samuel A.
;
Divine, Richard L.
;
Garber, Michael S.
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 792-809
Persistent link: https://www.econbiz.de/10011632063
Saved in:
2
Choice-based conjoint analysis of the local coupon preferences of millennials
Garver, Michael S.
;
Divine, Richard L.
;
Spralls, Samuel A.
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 240-249
Persistent link: https://www.econbiz.de/10010373821
Saved in:
3
Antecedents of coupon proneness : a key mediator of coupon redemption
Clark, Ronald A.
;
Zboja, James J.
;
Goldsmith, Ronald E.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10009754900
Saved in:
4
The effectiveness of sales promotion tools among Indian consumers : an empirical study
Mittal, Manish
;
Sethi, Poojae
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10009248104
Saved in:
5
What a hassle! : consumer perceptions of costs associated with sales promotions
O'Curry Fogel, Suzanne
;
Green Thornton, Corliss
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 31-44
Persistent link: https://www.econbiz.de/10003810645
Saved in:
6
The effect of service coupons on the consumer trade-offs between price and perceived quality
Kim, Namin
;
Lee, Moonkyu
;
Kim, Hae Ryong
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 59-76
Persistent link: https://www.econbiz.de/10003810653
Saved in:
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