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isPartOf:"Journal of financial services marketing : JFSM"
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Search: subject_exact:"Bonusprogramm"
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Kundenbindungsprogramm
7
Loyalty program
7
Airline
4
Beziehungsmarketing
4
Fluggesellschaft
4
Relationship marketing
4
USA
3
United States
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Murthi, B. P. S.
2
Steffes, Erin M.
2
Boer, Evert R. de
1
Castillo-Manzano, José I.
1
Espino, Raquel
1
Gudmundsson, Sveinn Vidar
1
Leavell, J. Paul
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López-Valpuesta, Lourdes
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Martín, Juan Carlos
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Nadal Reales, Celia
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Rao, Ram C.
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Journal of financial services marketing : JFSM
Journal of air transport management
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
7
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1
An examination of the revenue generating capability of co-branded cards associated with Frequent Flyer Programmes
Nadal Reales, Celia
;
O'Connell, John F.
- In:
Journal of air transport management
65
(
2017
),
pp. 63-75
Persistent link: https://www.econbiz.de/10011785603
Saved in:
2
Point redemption matters : a response to Murthi et al (2011)
Leavell, J. Paul
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
4
,
pp. 298-307
Persistent link: https://www.econbiz.de/10011594163
Saved in:
3
Living "up in the air" : meeting the frequent flyer passenger
Castillo-Manzano, José I.
;
López-Valpuesta, Lourdes
- In:
Journal of air transport management
40
(
2014
),
pp. 48-55
Persistent link: https://www.econbiz.de/10010412013
Saved in:
4
30 years of frequent flyer programs
Boer, Evert R. de
;
Gudmundsson, Sveinn Vidar
- In:
Journal of air transport management
24
(
2012
),
pp. 18-24
Persistent link: https://www.econbiz.de/10009702366
Saved in:
5
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
6
Evaluating frequent flyer programs from the air passengers' perspective
Martín, Juan Carlos
;
Román García, Concepción
; …
- In:
Journal of air transport management
17
(
2011
)
6
,
pp. 364-368
Persistent link: https://www.econbiz.de/10009410726
Saved in:
7
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
Saved in:
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