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isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Basso, Leonardo J."
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Basso, Leonardo J.
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Journal of promotion management : JPM
Marketing letters : a journal of research in marketing
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Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
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