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isPartOf:"MSI reports : working paper series"
~subject:"Beziehungsmarketing"
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Bijmolt, Tammo H. A.
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Leenheer, Jorna
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MSI reports : working paper series
Journal of retailing and consumer services
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Journal of business research : JBR
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of travel and tourism marketing
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European journal of marketing : EJM
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Journal of hospitality marketing & management
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Marketing letters : a journal of research in marketing
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International journal of contemporary hospitality management
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Journal of retailing
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International journal of retail & distribution management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business economics : JBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of financial services marketing : JFSM
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Administrative Sciences : open access journal
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Applied Marketing Science / Angewandte Marketingforschung
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Asia Pacific journal of marketing and logistics
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Dissertation Series CentER
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Handbuch Kundenbindungsmanagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 91-109
Persistent link: https://www.econbiz.de/10002090572
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