Warnaby, Gary; Upton, Joanne - In: International Journal of Retail & Distribution Management 22 (1994) 4, pp. 13-19
Resale price maintenance (RPM) is widely regarded as having a retarding effect on market development. The abolition of RPM in the 1960s provided a catalyst for the development of the multiple retailer who, by virtue of scale economies, was able to compete aggressively on price for the first...