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~isPartOf:"The journal of product & brand management"
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Behavioral accounting
The journal of product & brand management
SpringerLink / Bücher
18
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Lecture Notes in Information Systems and Organisation
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Recherches économiques de Louvain
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Modeling the implicit brand : capturing the hidden drivers
Vriens, Marco
;
Alves, Alessandro Martins
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 600-615
Persistent link: https://www.econbiz.de/10011801137
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2
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
3
The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products
Al-Kwifi, Sam O.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011524090
Saved in:
4
Neurosciences : the next frontier of behavioral accounting?
Hellmann, Andreas
;
De Mello, Lurion
- In:
Behavioral accounting
,
(pp. 97-101)
.
2013
Persistent link: https://www.econbiz.de/10009772573
Saved in:
5
Better branding : brand names can influence consumer choice
Hillenbrand, Philipp
;
Alcauter, Sarael
;
Cervantes, Javier
; …
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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