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~source:"econis"
~person:"Verbeke, Willem J. M. I."
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Verbeke, Willem J. M. I.
Kenning, Peter
14
Riedl, René
14
Plassmann, Hilke
13
Davis, Fred D.
11
Hubert, Anita Mirja
10
Waldman, David A.
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Lee, Nick
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Reimann, Martin
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Cropanzano, Russell
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Gutjahr, Gert
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Hubert, Marco
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Häusel, Hans-Georg
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Lindebaum, Dirk
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Randolph, Adriane B.
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Smidts, Ale
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Weber, Bernd
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Sanfey, Alan G.
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Scheier, Christian
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Boyatzis, Richard E.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of management : JOM
1
Journal of the Academy of Marketing Science
1
The Oxford handbook of positive organizational scholarship
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Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
2
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
3
Theory of mind and empathic explanations of Machiavellianism : a neuroscience perspective
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
; …
- In:
Journal of management : JOM
39
(
2013
)
7
,
pp. 1760-1798
Persistent link: https://www.econbiz.de/10010199969
Saved in:
4
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
;
Berg, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
Saved in:
5
Exploring the minds of managers : insights from three neuroscience studies
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
- In:
The Oxford handbook of positive organizational scholarship
,
(pp. 138-151)
.
2012
Persistent link: https://www.econbiz.de/10010193538
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