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Harvard business review : HBR
SpringerLink / Bücher
18
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Journal of advertising research
13
Building organizational resilience with neuroleadership
12
Psychology & marketing
11
Springer eBook Collection
11
Journal of business ethics : JOBE
10
Journal of business research : JBR
10
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Journal of marketing research : JMR
8
Organizational research methods : ORM
8
Biometrics and neuroscience research in business and management : advances and applications
7
ERIM Ph. D. series research in management / Erasmus Institute of Management
7
Lecture Notes in Information Systems and Organisation
7
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
BestMasters
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of management education : a publication of the Organizational Behavior Teaching Society
6
Recherches économiques de Louvain
6
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
6
European research studies
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of management information systems : JMIS
5
Journal of management inquiry
5
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
5
Journal of retailing and consumer services
5
Handbook of research methodologies and design in neuroentrepreneurship
4
International journal of consumer studies
4
International review of economics : journal of civil economy
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of management : JOM
4
Management information systems : mis quarterly
4
Marketing letters : a journal of research in marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Springer eBook Collection / Business and Management
4
The journal of product & brand management
4
The social cognitive neuroscience of organizations
4
Annals of operations research
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1
The science of strong business writing : lessons from neurobiology
Birchard, Bill
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 139-143
Persistent link: https://www.econbiz.de/10012627621
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2
Unartificial intelligence : a new wave of brain science is upending our understanding of the mind
Berinato, Scott
- In:
Harvard business review : HBR
98
(
2020
)
6
,
pp. 146-147
Persistent link: https://www.econbiz.de/10012508540
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3
The neuroscience of trust
Zak, Paul J.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 84-90
Persistent link: https://www.econbiz.de/10011632680
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4
"If you understand how the brain works, you can reach anyone" : a conversation with biological anthropologist Helen Fisher
Fisher, Helen E.
(
interviewee
);
Beard, Alison
(
interviewer
)
- In:
Harvard business review : HBR
95
(
2017
)
2
,
pp. 60-62
Persistent link: https://www.econbiz.de/10011685747
Saved in:
5
Your brain at work
Waytz, Adam
;
Mason, Malia
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 102-111
Persistent link: https://www.econbiz.de/10009777945
Saved in:
6
What brain science tells us about how to excel
Hallowell, Edward M.
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 123-129
Persistent link: https://www.econbiz.de/10008779290
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