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subject:"Neuromarketing"
~isPartOf:"Faculty & research / Insead : working paper series"
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Neuromarketing
Consumer behaviour
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Neuroscience
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Affective Pain-processing Pathways
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Behavioral economics
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Plassmann, Hilke
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Faculty & research / Insead : working paper series
Journal of business research : JBR
6
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
5
Journal of marketing research : JMR
4
Psychology & marketing
4
The journal of product & brand management
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Innovatives Markenmanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of retailing and consumer services
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
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Organizational research methods : ORM
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Springer Gabler Research
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The journal of brand management : an international journal
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Academic journal of economic studies
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Analyzing the strategic role of neuromarketing and consumer neuroscience
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
1
Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
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Decision
1
Der Markt : international journal of marketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
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Economics, management and financial markets
1
Enhancing knowledge development in marketing ; Vol. 21
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Erfurter Hefte zum angewandten Marketing
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European journal of marketing
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European research on management and business economics
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European research studies
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Global innovation science handbook
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Global marketing strategies for the promotion of luxury goods
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Handbook of developments in consumer behaviour
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International journal of business and globalisation : IJBG
1
International journal of business innovation and research
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International journal of business innovation and research : IJBIR
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Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina
;
Plassmann, Hilke
;
Robitaille, Nicole
; …
-
2016
-
Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
-
Revised version of 2015/19/MKT
Persistent link: https://www.econbiz.de/10011565765
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