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subject:"Neuromarketing"
~subject:"neuroscience"
~person:"Al-Kwifi, Sam O."
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Al-Kwifi, Sam O.
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The role of fMRI in detecting attitude toward brand switching : an exploratory study using high technology products
Al-Kwifi, Sam O.
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011524090
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