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~institution:"Helmut-Schmidt-Universität"
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Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
Meister, Sandra
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2012
Persistent link: https://www.econbiz.de/10009542441
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Ausweis von Marken im Abschluss nach IFRS
Schmidt, Rüdiger
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003438970
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