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~person:"Elliott, Richard"
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Markenartikel
11
Brand
10
Consumer behaviour
8
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Brand management
7
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7
Brand image
5
Markenimage
5
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Armut
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Elliott, Richard
De Chernatony, Leslie
33
Sattler, Henrik
33
Keller, Kevin Lane
31
Burmann, Christoph
28
Esch, Franz-Rudolf
27
Fournier, Susan
27
Baumgarth, Carsten
25
Bruhn, Manfred
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Dawes, John
24
Phau, Ian
24
Huber, Frank
23
Sarkar, Abhigyan
19
Fetscherin, Marc
18
Ko, Eunju
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Hruschka, Harald
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Meffert, Heribert
16
Rahman, Zillur
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
Kapferer, Jean-Noël
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Khan, Imran
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
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Ahlert, Dieter
14
Chintagunta, Pradeep K.
14
Loureiro, Sandra Maria Correia
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Bang, Nguyen
13
Gierl, Heribert
13
Guzman, Francisco
13
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Critical perspectives on business and management
4
The evolution of brands : from signals of quality to storehouses of trust
3
Brand culture
1
Cross-cultural and critical perspectives on brands
1
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ECONIS (ZBW)
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1
Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2011
-
2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
Saved in:
2
The evolution of brands : from signals of quality to storehouses of trust
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784479
Saved in:
3
Measuring and managing brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784481
Saved in:
4
Cross-cultural and critical perspectives on brands
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784485
Saved in:
5
The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
6
Brands as symbolic resources for the construction of identity
Elliott, Richard
;
Wattanasuwan, Kritsadarat
-
2009
Persistent link: https://www.econbiz.de/10003784514
Saved in:
7
Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
Saved in:
8
Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
9
Brands and brand management
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003707190
Saved in:
10
Strategic brand management
Elliott, Richard
;
Percy, Larry
-
2006
Persistent link: https://www.econbiz.de/10003362191
Saved in:
11
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
Saved in:
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