//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Baumgarth, Carsten"
~subject:"Co-creation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Co-creation
Brand
24
Markenartikel
23
Brand management
20
Markenführung
20
Markenpolitik
10
Brand image
8
Markenimage
8
Consumer behaviour
6
Deutschland
6
Germany
6
Konsumentenverhalten
6
Controlling
3
Management control
3
Advertising effects
2
Brand ambassador
2
Cultural sector
2
Erfolgsfaktor
2
Internal branding
2
Kultursektor
2
Success factor
2
USA
2
United States
2
Werbewirkung
2
Arts
1
Auswirkung
1
B-to-B-Marketing
1
Beziehungsmarketing
1
Brand architecture
1
Brand attachment
1
Brand attitude
1
Brand identification
1
Brand orientation
1
Brand prominence
1
Business-to-business marketing
1
Case study research
1
Conjoint analysis
1
Conjoint-Analyse
1
Corporate brand
1
Corporate influencer
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Baumgarth, Carsten
Powell, Shaun M.
2
Antonides, Gerrit
1
Arora, Mehak
1
Bean, Jonathan
1
Bendoni, Wendy K.
1
Brito, Eliane Pereira Zamith
1
Casais, Beatriz
1
Centeno, Dave
1
Chefor, Ellis
1
Cristofaro, Matteo
1
Essamri, Azzouz
1
Fatma, Mobin
1
Haverila, Kai
1
Haverila, Matti
1
Heath, Timothy B.
1
Hesse, Andreas
1
Hughes, Mine Üçok
1
Iglesias, Oriol
1
Ind, Nicholas
1
Khan, Imran
1
Kull, Alexander J.
1
Leal, Miguel Martim
1
McKechnie, Sally
1
McLaughlin, Caitlin
1
Mingione, Michela
1
Mondi, Daniele
1
Obilo, Obinna O.
1
Pehlivan, Ekin
1
Proença, João F.
1
Rintamäki, Jukka
1
Rosenthal, Benjamin
1
Saleh, Amin
1
Schillewaert, Niels
1
Schmidt, Holger J.
1
Van Dijk, Joyce
1
Wang, Jeff Jianfeng
1
Weijo, Henri
1
Winklhofer, Heidi
1
more ...
less ...
Published in...
All
Corporate reputation review
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->