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person:"Strebinger, Andreas"
~subject:"Kaufentscheidung"
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Der Marktführer-Effekt in der Markenbeurteilung : vereinfachte Kaufentscheidungen in Abhängigkeit von Involvement, Markenbewußtsein und Produktwissen
Strebinger, Andreas
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2001
Persistent link: https://www.econbiz.de/10001579796
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