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person:"Strebinger, Andreas"
~subject:"Kaufentscheidung"
~subject:"Brand image"
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Kaufentscheidung
Brand image
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Markenartikel
8
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Strebinger, Andreas
Sarkar, Abhigyan
15
Diamantopoulos, Adamantios
13
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13
Keller, Kevin Lane
13
Phau, Ian
13
Bang, Nguyen
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Khan, Imran
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Sarkar, Juhi Gahlot
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Gunasti, Kunter
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Loureiro, Sandra Maria Correia
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Romaniuk, Jenni
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Sattler, Henrik
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Usman, Osly
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Aaker, Jennifer
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Baumgarth, Carsten
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Dawes, John
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Gutjahr, Gert
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Shimul, Anwar Sadat
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Forschungsergebnisse der Wirtschaftsuniversität Wien
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The journal of product & brand management
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ECONIS (ZBW)
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When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
2
Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
3
Imagefeedback- und Imagetransfer-Effekte des Produktportfolios einer Marke
Strebinger, Andreas
- In:
Die Unternehmung : Swiss journal of business research …
58
(
2004
)
3/4
,
pp. 279-300
Persistent link: https://www.econbiz.de/10002122193
Saved in:
4
Der Marktführer-Effekt in der Markenbeurteilung : vereinfachte Kaufentscheidungen in Abhängigkeit von Involvement, Markenbewußtsein und Produktwissen
Strebinger, Andreas
-
2001
Persistent link: https://www.econbiz.de/10001579796
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