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Brand
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Markenartikel
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The journal of brand management : an international journal
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Critical perspectives on business and management
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ECONIS (ZBW)
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1
Neu-ORIENTierung, Teil 1 : was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 59-60
Persistent link: https://www.econbiz.de/10003981918
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2
Neu-ORIENTierung, Teil 2: was westliche Marken in Asien beachten müssen
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
3
,
pp. 60-63
Persistent link: https://www.econbiz.de/10008658459
Saved in:
3
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
4
Brands and brand management
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003707190
Saved in:
5
Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
Saved in:
6
Handbuch Markenführung : Kompendium zum erfolgreichen Markenmanagement ; Strategien, Instrumente, Erfahrungen
Bruhn, Manfred
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10001748065
Saved in:
7
Handbuch Markenartikel : Anforderungen an die Markenpolitik aus Sicht von Wissenschaft und Praxis
Bruhn, Manfred
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000891814
Saved in:
8
Marke und Verbraucher : Funktionen der Marke in der Marktwirtschaft
Henning-Bodewig, Frauke
;
Kur, Annette
Persistent link: https://www.econbiz.de/10000735325
Saved in:
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