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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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An integrative framework of corporate brand equity
Halliburton, Chris
;
Bach, Stephanie
- In:
EuroMed journal of business
7
(
2012
)
3
,
pp. 243-255
Persistent link: https://www.econbiz.de/10009668379
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