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~subject:"SME"
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SME
Brand architecture
530
Markenarchitektur
510
Brand management
402
Markenführung
402
Corporate reputation
220
Firmenimage
220
Markenimage
117
Brand image
116
Brand
105
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104
Corporate culture
96
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96
Consumer behaviour
92
Konsumentenverhalten
92
Marketing management
67
Marketingmanagement
67
Corporate Social Responsibility
62
Corporate social responsibility
60
Öffentlichkeitsarbeit
54
Public relations
53
Corporate branding
42
Markenpolitik
41
Beziehungsmarketing
32
Relationship marketing
32
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31
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26
Germany
26
Reputation
25
Cultural heritage
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Kulturgüter
23
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Großbritannien
21
United Kingdom
21
Brand extension
20
Markentransfer
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corporate branding
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Juntunen, Mari
2
Aureli, Selena
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Berggren, Björn
1
Blombäck, Anna
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Forlani, Fabio
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Halinen, Aino
1
Halttu, Milla
1
Kalan, Battal
1
Koporcic, Nikolina
1
Ramírez-Passillas, Marcela
1
Richard, Yvonne
1
Rohner, Carlo
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Saraniemi, Saila
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Schellinger, Jochen
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The journal of brand management : an international journal
2
Corporate communications : an international journal
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The IMP journal
1
Unternehmensentwicklung : Strategien und Instrumente aus Forschung und Praxis
1
Zeitschrift für KMU und Entrepreneurship : ZfKE
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ECONIS (ZBW)
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1
Interactive Network Branding : creating corporate identity and reputation through interpersonal interaction
Koporcic, Nikolina
;
Halinen, Aino
- In:
The IMP journal
12
(
2018
)
2
,
pp. 392-408
Persistent link: https://www.econbiz.de/10011896776
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2
Corporate-Brand-Management für KMU im B2B-Segment
Richard, Yvonne
;
Schellinger, Jochen
- In:
Unternehmensentwicklung : Strategien und Instrumente …
,
(pp. 235-260)
.
2016
Persistent link: https://www.econbiz.de/10011427987
Saved in:
3
The importance of brand architecture in business networks : the case of tourist network contracts in Italy
Aureli, Selena
;
Forlani, Fabio
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 133-155
Persistent link: https://www.econbiz.de/10011598725
Saved in:
4
Corporate Brand Management von KMU : eine qualitativ-explorative Bestandsaufnahme der identitätsbasierten Markenführung bei Schweizer und Liechtensteiner Unternehmen
Rohner, Carlo
;
Kalan, Battal
;
Tokarski, Kim Oliver
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
62
(
2014
)
2
,
pp. 99-123
Persistent link: https://www.econbiz.de/10010386632
Saved in:
5
Co-creating corporate brands in start-ups
Juntunen, Mari
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009570958
Saved in:
6
Exploring the logics of corporate brand identity formation
Blombäck, Anna
;
Ramírez-Passillas, Marcela
- In:
Corporate communications : an international journal
17
(
2012
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10009545474
Saved in:
7
The close relationship strategy : corporate brand development in banking
Silver, Lars
;
Berggren, Björn
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 289-300
Persistent link: https://www.econbiz.de/10003944864
Saved in:
8
Corporate brand building in different stages of small business growth
Juntunen, Mari
;
Saraniemi, Saila
;
Halttu, Milla
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
2
,
pp. 115-133
Persistent link: https://www.econbiz.de/10008758990
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