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isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~isPartOf:"The journal of business & industrial marketing"
~subject:"HR marketing"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
The journal of business & industrial marketing
The journal of brand management : an international journal
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European journal of marketing : EJM
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Innovatives Markenmanagement
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African journal of business and economic research : AJBER
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Employer branding for competitive advantage : models and implementation strategies
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Health marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
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The marketing review
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Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
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Scheuermann, Mirjam
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2011
Persistent link: https://www.econbiz.de/10009665172
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Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
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2011
Persistent link: https://www.econbiz.de/10009665173
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