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subject:"B-to-B-Marketing"
~person:"Mingione, Michela"
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B-to-B-Marketing
Brand architecture
5
Brand management
5
Markenarchitektur
5
Markenführung
5
Marketing management
3
Marketingmanagement
3
Beziehungsmarketing
2
Business-to-business marketing
2
Corporate brand
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Corporate reputation
2
Firmenimage
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Lieferantenmanagement
2
Relationship marketing
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Supplier relationship management
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marketing management
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Alignment
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B2B
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B2B relationships
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B2C
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Betriebliche Wertschöpfung
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Bibliometrics
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Bibliometrie
1
Brand
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Business ethics
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Business start-up
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Co-creation
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Conscientious corporate brands
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Consumer behaviour
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Corporate Social Responsibility
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Corporate brand purpose
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Corporate brands
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Corporate culture
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Corporate identity
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Corporate social responsibility
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Customer integration
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Dialectical analysis
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Digitalisierung
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Mingione, Michela
Sarkar, Soumya
4
Mishra, Prashant
2
Anisimova, Tatiana
1
Balmer, John M. T.
1
Baumgarth, Carsten
1
Bhattacharjee, Titas
1
Chen, Weifeng
1
Eisingerich, Andreas B
1
Foscht, Thomas
1
Grundström, Christina
1
Gyrd-Jones, Richard I.
1
Haahtela, Kari
1
He, Xinming
1
Henseler, Jörg
1
Iglesias, Oriol
1
Ind, Nicholas
1
Juga, Jari
1
Juntunen, Jouni
1
Juntunen, Mari
1
Jönsson, Petter
1
Kristal, Samuel
1
Kumar, Ashish
1
Leoni, Luna
1
Liljander, Veronica
1
Lin, Zhibin
1
Lindgreen, Adam
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Liu, Yeyi
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Markovic, Stefan
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Mavondo, Felix
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Möller, K. E. Kristian
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Nätti, Satu
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Perin, Marcelo Gattermann
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Pranjal, Piyush
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Richard, Yvonne
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Sandbacka, Jenny
1
Sarasvuo, Sonja
1
Schellinger, Jochen
1
Simões, Cláudia
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Singh, Jaywant
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
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ECONIS (ZBW)
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How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
2
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
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