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subject:"B-to-B-Marketing"
~person:"Sarkar, Soumya"
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B-to-B-Marketing
Brand architecture
5
Brand management
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Markenarchitektur
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Markenführung
5
Business-to-business marketing
4
India
3
Indien
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Marketing management
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Lieferantenmanagement
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Auskunftspflicht
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B2B
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Bayes-Statistik
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Bayesian inference
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Brand equity
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Corporate disclosure
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Corporate reputation
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Customer-based corporate brand equity (CBCBE)
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Disclosure regulation
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Emerging economies
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Firm performance
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Firmenimage
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Markenwert
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Schwellenländer
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Stakeholder
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Unternehmenserfolg
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Unternehmenspublizität
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Voluntary disclosure
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corporate branding
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customer-based corporate brand equity
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dyadic analysis
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emerging markets
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innovativeness
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internationalisation
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interpretive
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market orientation
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Sarkar, Soumya
Mingione, Michela
2
Mishra, Prashant
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Balmer, John M. T.
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Baumgarth, Carsten
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Bhattacharjee, Titas
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Chen, Weifeng
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Grundström, Christina
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Gyrd-Jones, Richard I.
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Haahtela, Kari
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He, Xinming
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Henseler, Jörg
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Iglesias, Oriol
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Ind, Nicholas
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Juga, Jari
1
Juntunen, Jouni
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Juntunen, Mari
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Jönsson, Petter
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Kristal, Samuel
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Kumar, Ashish
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Leoni, Luna
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Liljander, Veronica
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Lin, Zhibin
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Lindgreen, Adam
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Liu, Yeyi
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Markovic, Stefan
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Mavondo, Felix
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Möller, K. E. Kristian
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Nätti, Satu
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Perin, Marcelo Gattermann
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Pranjal, Piyush
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Richard, Yvonne
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Sandbacka, Jenny
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Sarasvuo, Sonja
1
Schellinger, Jochen
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Brand management in emerging markets : theories and practice
1
Corporate reputation review : an international journal
1
International journal of business and emerging markets : IJBEM
1
Journal of strategic marketing
1
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ECONIS (ZBW)
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1
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
2
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
3
Impact of voluntary disclosures on corporate brand equity
Sarkar, Soumya
;
Bhattacharjee, Titas
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10011739773
Saved in:
4
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
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