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subject:"Markenpolitik"
~isPartOf:"Springer-Gabler Research"
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Markenpolitik
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Gestaltung komplexer Markenarchitekturen : die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen
Kanitz, Christopher
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2013
Persistent link: https://www.econbiz.de/10010442743
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Die Relevanz der Markenarchitektur für das Employer Branding : eine verhaltenstheoretisch-experimentelle Untersuchung zum Einfluss von hierarchieübergreifenden Markenkombinationen...
Roj, Manuel
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2013
Persistent link: https://www.econbiz.de/10010220676
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