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person:"Pfaff, Diane"
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Internal branding
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Pfaff, Diane
Tomczak, Torsten
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Innen beginnen : von der internen Kommunikation zum Internal Branding
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ECONIS (ZBW)
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Internal Branding als Instrument des Change Management
Schmidt, Holger J.
;
Pfaff, Diane
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 61-73)
.
2010
Persistent link: https://www.econbiz.de/10003898133
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2
Interne Verankerung eines Markenclaims : "sure we can": wie man bei TNT Express Mitarbeiter und Fahrer für einen neuen Claim begeistert
Schmidt, Holger J.
;
Pfaff, Diane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 379-389)
.
2010
Persistent link: https://www.econbiz.de/10003909990
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