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Search: subject_exact:"Brand behaviour"
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Markenartikel
Internal branding
158
Interne Markenführung
158
Brand management
33
Markenführung
33
Markenimage
30
Brand image
29
Deutschland
21
Germany
21
Corporate reputation
19
Firmenimage
19
Markenpolitik
19
Leadership
18
Personalführung
18
Personalmarketing
18
Unternehmenskultur
18
Corporate culture
17
HR marketing
17
Arbeitsverhalten
15
Work behaviour
15
Internal communication
14
Interne Kommunikation
14
Brand equity
10
Internes Marketing
9
Markenwert
9
Mitarbeiter
9
Employee retention
8
Human Resource Management
8
Mitarbeiterbindung
8
Personalmanagement
8
International marketing
7
Internationales Marketing
7
B-to-B-Marketing
6
Beziehungsmarketing
6
Brand architecture
6
Business-to-business marketing
6
Markenarchitektur
6
Relationship marketing
6
Verhalten
6
Arbeitskräfte
5
Automotive industry
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Afshardoost, Mona
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Bhattacharyya, Prantik
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Bowden, Jana
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Eshaghi, Mohammad Sadegh
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Kaltum, Umi
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Khanyapuss Punjaisri
1
Lybbert, Travis J.
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Rufaidah, Popy
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Silalahi, Sukardi
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Sule, Ernie Tisnawati
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Zolas, Nikolas
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Journal for global business advancement : JGBA
1
Journal of strategic marketing
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
The world economy : the leading journal on international economic relations
1
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ECONIS (ZBW)
4
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1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
The brand image model in digital media industry
Silalahi, Sukardi
;
Rufaidah, Popy
;
Sule, Ernie Tisnawati
; …
- In:
Journal for global business advancement : JGBA
12
(
2019
)
2
,
pp. 276-297
Persistent link: https://www.econbiz.de/10012135710
Saved in:
3
An "algorithmic links with probabilities" concordance for trademarks with an application towards bilateral IP flows
Zolas, Nikolas
;
Lybbert, Travis J.
;
Bhattacharyya, Prantik
- In:
The world economy : the leading journal on …
40
(
2017
)
6
,
pp. 1184-1213
Persistent link: https://www.econbiz.de/10011732086
Saved in:
4
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
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