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subject:"Business-to-business marketing"
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Search: subject_exact:"Brand behaviour"
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Business-to-business marketing
Internal branding
158
Interne Markenführung
158
Brand management
33
Markenführung
33
Markenimage
30
Brand image
29
Deutschland
21
Germany
21
Corporate reputation
19
Firmenimage
19
Markenpolitik
19
Leadership
18
Personalführung
18
Personalmarketing
18
Unternehmenskultur
18
Corporate culture
17
HR marketing
17
Arbeitsverhalten
15
Work behaviour
15
Internal communication
14
Interne Kommunikation
14
Brand equity
10
Internes Marketing
9
Markenwert
9
Mitarbeiter
9
Employee retention
8
Human Resource Management
8
Mitarbeiterbindung
8
Personalmanagement
8
International marketing
7
Internationales Marketing
7
B-to-B-Marketing
6
Beziehungsmarketing
6
Brand architecture
6
Markenarchitektur
6
Relationship marketing
6
Verhalten
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Arbeitskräfte
5
Automotive industry
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German
3
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3
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Schmidt, Marco
3
Baumgarth, Carsten
2
Keller, Kevin Lane
1
Lindgreen, Adam
1
Themann, Christian
1
Tipke, Justin
1
Vallaster, Christine
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Industrial marketing management : the international journal for industrial and high-tech firms
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business-to-business brand management : theory, research and executive case study exercises
1
Marktorientierte Unternehmensführung
1
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ECONIS (ZBW)
6
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1
Brand Commitment als Katalysator
Themann, Christian
;
Tipke, Justin
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 61-66)
.
2017
Persistent link: https://www.econbiz.de/10011565726
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2
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
3
Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken : empirische Belege und Managementempfehlungen
Baumgarth, Carsten
;
Schmidt, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 333-356)
.
2010
Persistent link: https://www.econbiz.de/10003909982
Saved in:
4
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
5
Interne Markenstärke von B-to-B-Unternehmen : Konzeption, Determinanten, Erfolgsauswirkungen
Schmidt, Marco
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003831307
Saved in:
6
Building a strong business-to-business brand
Keller, Kevin Lane
- In:
Business-to-business brand management : theory, …
,
(pp. 11-31)
.
2009
Persistent link: https://www.econbiz.de/10008661023
Saved in:
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