//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Betriebswirtschaftliche Studien"
~isPartOf:"The service industries journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
4
Markenimage
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Markenwert
3
brand equity
3
Brand equity
2
Emotionale Produktdifferenzierung
2
Franchising
2
Psychometrie
2
Advertising effects
1
Agency theory
1
Brand
1
Criticism
1
Customer satisfaction
1
Einzelhandel
1
Emotion
1
Handelsmarke
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
KMU
1
Kritik
1
Kundenzufriedenheit
1
Markenartikel
1
Perceived retailer innovativeness
1
Prinzipal-Agent-Theorie
1
Psychology of advertising
1
Retail trade
1
SME
1
SMEs
1
Selbstbedienung
1
Self-service
1
Silk Road
1
Store brand
1
Werbepsychologie
1
Werbewirkung
1
agency theory
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Hochschulschrift
1
Language
All
English
5
German
2
Author
All
Thyri, Heidi
2
Caldeirinha, Vítor
1
Chen, Yi-min
1
Cheng, Colin C.
1
Duarte, Margarida
1
Felício, J. Augusto
1
Kassim, Ahmad Sabri
1
Liao, Shuling
1
Nor Asiah Omar
1
Rodrigues, Ricardo
1
Song, Jiayun
1
Song, Zibin
1
Su, Chien-tai
1
Syed Shah Alam
1
Wang, Lilei
1
Xu, Xing'an
1
Zuraidah Zainol
1
more ...
less ...
Published in...
All
Betriebswirtschaftliche Studien
The service industries journal
Journal of business research : JBR
50
The journal of brand management : an international journal
28
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
17
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Marketing intelligence & planning
11
Cogent business & management
10
Journal of Business Research
10
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Economics Papers from University Paris Dauphine
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
6
Cogent Business & Management
5
Hamburger Schriften zur Marketingforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of sports marketing & sponsorship
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Ovidius University Annals, Economic Sciences Series
5
Post-Print / HAL
5
AMS review : official publication of the Academy of Marketing Science
4
Branding competence
4
more ...
less ...
Source
All
ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
1
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Perceived retailer innovativeness and brand equity : mediation of consumer engagement
Nor Asiah Omar
;
Kassim, Ahmad Sabri
;
Syed Shah Alam
; …
- In:
The service industries journal
41
(
2021
)
5/6
,
pp. 355-381
Persistent link: https://www.econbiz.de/10012498578
Saved in:
2
Brand equity for self-driving route along the Silk Road
Xu, Xing'an
;
Wang, Lilei
;
Song, Zibin
;
Song, Jiayun
- In:
The service industries journal
41
(
2021
)
7/8
,
pp. 462-488
Persistent link: https://www.econbiz.de/10012586701
Saved in:
3
Brand equity heterogeneity among strategic groups in service franchising
Chen, Yi-min
;
Su, Chien-tai
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 867-884
Persistent link: https://www.econbiz.de/10010391806
Saved in:
4
Franchise-based brand equity and performance
Felício, J. Augusto
;
Duarte, Margarida
;
Caldeirinha, Vítor
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 757-771
Persistent link: https://www.econbiz.de/10010391819
Saved in:
5
Consumer evaluation of self-service innovation failure : the effect of brand equity and attribution
Liao, Shuling
;
Cheng, Colin C.
- In:
The service industries journal
33
(
2013
)
5
,
pp. 467-485
Persistent link: https://www.econbiz.de/10009757832
Saved in:
6
Relevante Emotionen im Marketing : Beschreibung, Messung und Analyse von Emotionen auf ihre Relevanz im Marketing und speziell im Zusammenhang mit Marken
Thyri, Heidi
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001707567
Saved in:
7
Relevante Emotionen im Marketing : Beschreibung, Messung und Analyse von Emotionen auf ihre Relevanz im Marketing und speziell im Zusammenhang mit Marken
Thyri, Heidi
-
2003
Persistent link: https://www.econbiz.de/10004713947
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->