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isPartOf:"The journal of consumer marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Nørskov, Sladjana"
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The journal of consumer marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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The impact of product innovation attributes on brand equity
Nørskov, Sladjana
;
Chrysochou, Polymeros
;
Milenkova, Marina
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
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