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isPartOf:"The journal of consumer marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Affective attitude"
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The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man
;
Kwan, Ho Yan
;
Zeng, Celeste Yunru
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
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