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~subject:"Luxury goods"
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The journal of consumer marketing
Journal of business research : JBR
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The journal of brand management : an international journal
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Amfiteatru economic : an economic and business research periodical
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Brand management in emerging markets : theories and practice
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim, IMU
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The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man
;
Kwan, Ho Yan
;
Zeng, Celeste Yunru
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
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