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~person:"Dwivedi, Abhishek"
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Brand extension
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India
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Dwivedi, Abhishek
Völckner, Franziska
14
Sattler, Henrik
13
Boisvert, Jean
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10
Phau, Ian
8
Huber, Frank
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Dens, Nathalie
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Moorthy, Sridhar
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Pina, José M.
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Bravo, Rafael
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Hem, Leif E.
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Hennig-Thurau, Thorsten
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The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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The journal of consumer marketing
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ECONIS (ZBW)
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Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
21
(
2013
)
2
,
pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
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2
Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 321-340
Persistent link: https://www.econbiz.de/10009752326
Saved in:
3
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
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4
The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
,
pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
Saved in:
5
Brand extension feedback effects : a holistic framework
Dwivedi, Abhishek
;
Merrilees, Bill
;
Sweeney, Arthur
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 328-342
Persistent link: https://www.econbiz.de/10003971179
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