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Search: subject_exact:"Brand extension"
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Brand extension
9
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9
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5
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5
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5
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5
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2
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2
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ECONIS (ZBW)
9
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1
Growing brands through sponsorship : an empirical investigation of brand image transfer in a sponsorship alliance
Gross, Philip
-
2015
Persistent link: https://www.econbiz.de/10010438889
Saved in:
2
Event-Marketing im Sport
Nufer, Gerd
;
Bühler, André
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 293-322)
.
2013
Persistent link: https://www.econbiz.de/10009705014
Saved in:
3
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
4
Die outgesourcte Identität : Entwurf einer Strategie für die Symbolökonomie
Koch, Walter J.
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008650666
Saved in:
5
Saipa Group, Iran - using strategic brand extensions to build relationships
Wilson, Jonathan A. J.
;
Hollensen, Svend
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008689097
Saved in:
6
Aus VIAG Interkom wird o2 : erfolgreiche Migration und Turnaround einer Marke
Schloemer, André
;
Esch, Franz-Rudolf
;
Krieger, Kai Harald
- In:
Best practice der Markenführung
,
(pp. 201-222)
.
2009
Persistent link: https://www.econbiz.de/10003770989
Saved in:
7
Best practice cases in branding : lessons from the world's strongest brands
Keller, Kevin Lane
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003722660
Saved in:
8
How risky are brand licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
9
Committing regicide: rebranding the Football Kingz
Bradbury, Trish
;
Catley, Bevan
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003678061
Saved in:
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