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~type_genre:"Reprint"
~person:"Park, C. Whan"
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Brand management ; Vol. 3
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Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
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Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
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2010
Persistent link: https://www.econbiz.de/10003924414
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