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Mehr Erfolg mit Markenkooperationen : Partnerschaften im Zeitalter der Digitalisierung
Kilian, Karsten
(
ed.
);
Pickenpack, Nils
(
ed.
)
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2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011762962
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Swarm Branding : Markenführung im Zeitalter von Web 2.0
Sonnenburg, Stephan
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003735323
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Tensions of extensions : adverse effects of brand extension within consumer relationships
Sjödin, Henrik
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2008
Persistent link: https://www.econbiz.de/10003750533
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