Lueth, Maren; Spiller, Achim; Schramm, Matthias - European Association of Agricultural Economists - EAAE - 2006
During the last years, low price products (e.g., private label) gain increasing market shares in the German meat market. Compared to other countries the share of branded meat from integrated production chains is very low and most fresh meat is sold unlabelled. This study analyzes the advantages...