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institution:"Josef Eul Verlag GmbH"
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Brand extension
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Imagetransfer
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Fabian, Jasmin
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Josef Eul Verlag GmbH
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Springer Fachmedien Wiesbaden
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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BusinessVillage GmbH
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Center of Market Oriented Product and Production Management
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EconWPA
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
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European Association of Agricultural Economists - EAAE
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FOM-Hochschule für Oekonomie & Management / KCM KompetenzCentrum für Marketing & Medienwirtschaft
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Institut für Automobilwirtschaft und Industrielle Produktion
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International School for Social and Business Studies, Celje, Slovenia
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Universität Hannover / Institut für Marketing & Management
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Universität des Saarlandes
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Reihe: Marketing : MAR
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ECONIS (ZBW)
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Adaption gesellschaftlicher Trends durch Markentransfers : eine empirische Analyse zur Identifikation relevanter Stellhebel für die Imageaktualisierung
Hubert, Frank
;
Huber, Frank
;
Meyer, Frederik
; …
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2016
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1. Auflage März 2016
Persistent link: https://www.econbiz.de/10011453747
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