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person:"Iversen, Nina M."
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Iversen, Nina M.
Völckner, Franziska
14
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Expansion strategies for online brands going offline
Bravo, Rafael
;
Iversen, Nina M.
;
Pina, José M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
Saved in:
2
Reciprocal transfer effects for brand extensions of global or local origin : evidence from Norway
Iversen, Nina M.
;
Hem, Leif E.
- In:
International marketing review
28
(
2011
)
4
,
pp. 365-411
Persistent link: https://www.econbiz.de/10009305324
Saved in:
3
Feedback effects of brand extensions on the brand image of global brands : a comparison between Spain and Norway
Pina, Jose M.
;
Iversen, Nina M.
;
Martinez, Eva
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 943-966
Persistent link: https://www.econbiz.de/10008664013
Saved in:
4
Effects of different types of perceived similarity and subjective knowledge in evaluations of brand extensions
Hem, Leif E.
;
Iversen, Nina M.
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
6
,
pp. 797-818
Persistent link: https://www.econbiz.de/10003909401
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