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~isPartOf:"Journal of fashion marketing and management"
~person:"Cho, Eunjoo"
~subject:"Persönlichkeitspsychologie"
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Ad-brand congruency
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Cho, Eunjoo
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CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
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